Image: Ronnie Fieg
Lionel Messi and Ronnie Fieg are bringing football and streetwear into the same conversation. As Kith celebrates its 15th anniversary, the NYC-based label has linked with adidas and Messi for a full collection spanning sneakers, cleats, apparel, and accessories. The project also marks 20 years since Messi’s first World Cup appearance, making the timing feel intentional — part football history, part culture drop.
Messi x Kith
The Kith x Lionel Messi adidas collection was first previewed through Ronnie Fieg’s Instagram, showing Messi and Fieg going through early samples and design details together. The project reportedly took over a year to develop, with the focus placed on building pieces that match Messi’s own technical standards.
From the preview, the collection appears to include Megaride pairs, soccer-inspired Ultraboosts, Predators, cleats, apparel, and accessories — a full football-meets-streetwear lineup rather than just a simple sneaker drop.
What makes this release interesting is the timing. With World Cup energy building, football-inspired pieces are starting to move differently. They are no longer just performance gear or fan merch — they are becoming part of the same culture lane as sneakers, streetwear, and collectibles.
At Stashed, this is exactly the kind of crossover we watch closely: sport, design, legacy, and hype all landing in one collection.
Image: Ronnie Fieg
Ronnie Fieg on the Project
“Working on this collection is a dream I never thought possible,” Fieg wrote, reflecting on Kith’s journey in football since its first adidas collection in 2017. He described the Messi project as the result of years of work in the space, calling it a moment that brings everything full circle with “the greatest player to ever live.”
The Kith x Lionel Messi adidas collection does not have an official release date or retail pricing yet, but with World Cup energy starting to build, more details are expected to surface soon.
For Stashed, this is the kind of crossover that sits right at the center of culture — football, streetwear, legacy, and collectibility all moving in one direction.
